Tong  Zhao

Hi I’m a graphic designer and art director based in Brooklyn, New York. I like to find inspirations in my surroundings, so you can always find me busy taking photos somewhere in Brooklyn :) 

Collaboration/Email
Instagram


Services: 
Art Direction
Album Artwork
Book & Publication Design
Branding / Visual Identity
Brand Campaign




Clients:
&Walsh
Apple
DAZZLE
Google
Hennessy
Koto
Microsoft
NIKE
NYLON
SaksOFF5TH
Wieden+Kennedy




TenTen Photosynthesis

Visual Identity for TenTen Photosynthesis, a LA-Based studio specializing ornamental plants, floral arrangements, plant installation, and photography.

Freelance Project  Visual Identity


DICKIES

Collaboration with Dickies, we were invited to reinterpret their classic workwear pants 874. Over decades, it has crossed from workwear to streetwear, but the design remains unchanged and authentic. Inspired by this story of resilience and evolution, we deconstructed and exposed the numerals “874” textures, creating forms of mutation and metamorphosis.

Work completed at Meat StudioTypography, Motion


Rubi

Rubi exists to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet. With nature as Rubi’s greatest inspiration, their technology enables for the first time production systems that exist in harmony with the planet -- cleaning the air, preserving Earth’s resources, and creating goods that improve people’s lives that then become food for the planet at end-of-life.

We centered the brand’s direction around the idea of symbiotic sensibility. The brand elements were designed to reflect being in harmony with the beautiful, mysterious and magical cycles of nature and with each other. 

Work completed at &Walsh, -> VIEW FULL CASE STUDY HERE


Visual Identity


GUT

GUT is a global independent creative network with multiple international offices. GUT’s mission is to inspire the world to follow their gut. We first worked with GUT in 2019 to create their logo that centered around a spiral GUT intestine. Since the initial work, GUT has expanded to over 500+ people in over seven countries across the world. This year, GUT worked with us to build out a library of brand assets, a customized gut intestine type & number system, as well as a sophisticated guidelines system that can easily be scaled and implemented across their different agency locations and creative departments around the world.

Work completed at &Walsh, -> VIEW FULL CASE STUDY HERE


Visual Identity


Abby.World

Visual Identity for Abby.World, and interdisplinary creative agency delivering fully intergrated brand worlds through identity, advertising,  PR & Cotent.

Freelance Project Visual Identity


ISODOPE

Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear, one TikTok video at a time. This is a self-funded project with the goal to change public opinion to help solve the climate crisis. 

Work completed at &Walsh, -> VIEW FULL CASE STUDY HERE


Visual Identity


HOI 4TH ANNIVERSARY

Responsible for the Visual Center and Editorial for the 4th Anniversary of HOI Shanghai 001.

Work completed at NIKE GC
Art Direction, Design, Editorial


Dobservation

This is an ongoing design project. In this project, I try to bring my daily observation and my own aesthetic together to design something that speaks to me and for me. #dobservations

Passion Project


Lex

Lex is a welcoming space for LGBTQIA+ people to build relationships, queer community, and connection through conversation and expression. We centered the brand direction around the idea of an ever-growing queer playground. A dynamic space that encourages exploration of all different kinds of relationships within the queer community.

To capture this idea, we leaned into playful designs that are juxtaposed with imperfect patterns and raw textures. We wanted to avoid using rainbow tropes and instead selected fresh “spring” colors that are associated with growth, energy and well-being.

Work completed at &Walsh, -> VIEW FULL CASE STUDY HERE


Visual Identity


NIKE CNY2023 GWP

After all the lockdowns, stalled growth, and an uncertain future… CNY is a special moment of family gathering post-2022. In this project, we want to use our special CNY&MD GWP items to Inspire Families and communities to play together, especially when all these items are the majority of Chinese people's mementos of their childhood. By including the ‘How to Play' manual in the GWP set, we aim to showcase the activities to a broader audience.

Work completed at NIKE GC


Concepting / Art Direction / Design