Tong  Zhao  

Hi I’m a graphic designer and art director based in Brooklyn, New York. I like to find inspirations in my surroundings, so you can always find me busy taking photos somewhere in Brooklyn :) 

Recently launched my own brand, pioklepiokle, you can take a look here :) 

PORTFOLIO
Collaboration/Email
Instagram

Services: 
Art Direction
Album Artwork
Book & Publication Design
Branding / Visual Identity
Brand Campaign

Clients:
&Walsh
Apple
DAZZLE
Google
Hennessy
JBL
Koto LA
Microsoft
NIKE
NYLON
SaksOFF5TH
Wieden+Kennedy

Lex

Lex is a welcoming space for LGBTQIA+ people to build relationships, queer community, and connection through conversation and expression. We centered the brand direction around the idea of an ever-growing queer playground. A dynamic space that encourages exploration of all different kinds of relationships within the queer community.

To capture this idea, we leaned into playful designs that are juxtaposed with imperfect patterns and raw textures. We wanted to avoid using rainbow tropes and instead selected fresh “spring” colors that are associated with growth, energy and well-being.

Work completed at &Walsh, -> VIEW FULL CASE STUDY HERE


Visual Identity